Brand Identity Upgrade | BESTAR Thermal Management Division Officially Launches New Independent Logo
To further unify the brand identity of its thermal management business and improve the recognition of its thermal management products and solutions across marketing, customer communication, and public-facing activities, BESTAR's Thermal Management Division has officially launched a new independent logo.
The release of this new logo marks an important milestone in the continued growth of BESTAR's thermal management business and the ongoing refinement of its brand framework. Going forward, the Thermal Management Division will present a clearer, more professional, and more consistent brand identity as it continues to focus on efficient, intelligent, and customized thermal management solutions, supporting customers with their cooling needs in high power density, miniaturized, and highly integrated application environments.
Focused on Thermal Management, Serving the Cooling Needs of High-Performance Devices
With the arrival of the AI computing era, smart terminals, laptops, AI/AR/VR devices, autonomous driving systems, unmanned aerial vehicles, humanoid robots, optical modules, and SSD storage products are all developing rapidly. Chips and electronic components continue to evolve toward miniaturization, high integration, and multi-function designs, with power consumption per unit area increasing steadily. Heat dissipation has become a significant factor affecting product performance, reliable operation and user experience.
Against this backdrop, traditional passive cooling methods face new challenges in certain high heat flux density, miniaturized, and low-noise application scenarios. Active cooling technology is becoming an increasingly important direction in electronic thermal management.
BESTAR's Thermal Management Division positions itself as a provider of efficient, intelligent, and customized thermal management solutions, with a primary focus on data centers, consumer electronics, and industrial automation. The division concentrates its efforts on miniature piezoelectric fans and related modules, as well as piezoelectric micropump liquid cooling modules, and continues to advance both product development and solution deployment.
The division has established a complete functional structure covering R&D, engineering, project management, resource development, sales, marketing, and production. It has the capability to support customers across the full cycle from technical development and solution design through sample validation and volume production delivery. The division currently employs more than 40 R&D personnel, with graduate-level and above researchers accounting for more than 50% of the team, providing sustained support for product innovation and customer project development.
A Complete Product Portfolio Offering Diverse Thermal Management Solutions
To address the varying customer requirements around cooling capacity, structural space, noise control, energy efficiency, reliability validation, and mass production readiness, BESTAR's Thermal Management Division continues to expand its active cooling product portfolio, with a primary focus on liquid cooling modules, piezoelectric fans, and blowers and miniature air pumps.
1.Liquid Cooling Modules
Liquid cooling modules are designed for high heat flux density scenarios. By conducting heat away from the source and circulating coolant through the system, they enable more effective temperature control at the core heat source. Depending on application requirements, these solutions offer cooling capacity ranging from 3W to 50W, balancing thermal efficiency, structural compatibility, and system reliability.
These products use metal flow channel cold plates that conform closely to the core heat source, removing localized heat through coolant circulation. They are suitable for thermal management upgrades in data centers, servers, smart terminals, and other high-performance electronic devices.
2.Piezoelectric Fans
A piezoelectric fan is a solid-state cooling device based on the piezoelectric effect. Unlike conventional motor-driven structures, piezoelectric fans use high-frequency vibration of piezoelectric ceramics to drive airflow, providing a low-noise, low-power, fast-response active cooling solution for precision, thin, and miniaturized devices.
These products are well suited to electronic products and smart devices with strict requirements around structural space, operating noise, power consumption, and response speed, and they help improve temperature control performance during continuous operation.
3.Blowers and Miniature Air Pumps
Blowers and miniature air pumps operate on the converse piezoelectric effect of piezoelectric ceramics. High-frequency vibration drives a diaphragm in a reciprocating motion, completing the intake and exhaust cycle. These products offer miniaturization, low power consumption, long service life, and fast response, and they can be applied across a range of scenarios including miniature airflow control, localized heat dissipation, and gas actuation.
Beyond standard products, BESTAR's Thermal Management Division can also provide customized thermal management solutions based on actual customer application requirements, supporting customers through the full development process from concept design and thermal simulation through sample validation and mass production ramp-up.
Serving Diverse Application Scenarios, Helping Customers Address Cooling Challenges
As edge AI, intelligent hardware, high-performance computing, and industrial automation continue to advance rapidly, thermal management requirements are shifting from single-component cooling toward system-level thermal control and integrated temperature management.
BESTAR's Thermal Management Division focuses on application scenarios including data centers, consumer electronics, industrial automation, smart terminals, AI/AR/VR devices, autonomous driving, unmanned aerial vehicles, humanoid robots, optical modules, and SSD storage, providing targeted thermal management products and solutions for each.
In the data center and server segment, liquid cooling modules can provide thermal support for high-power chips, core computing units, and high heat flux density components, helping devices maintain stable performance under heavy workloads.
In the consumer electronics and smart terminal segment, piezoelectric fans, miniature air pumps, and related modules can adapt to the requirements of thin, quiet, and compact products, helping terminal devices achieve more effective temperature control within limited structural space.
In the industrial automation and high-reliability electronics segment, the Thermal Management Division can provide customized cooling solutions tailored to continuous device operation, complex operating conditions, and long-term reliability requirements, improving system stability and product service life.
Strengthening Technical Capability, Supporting the Full Journey from Concept to Mass Production
BESTAR's Thermal Management Division is driven by technical innovation. The division continues to invest in piezoelectric actuation, miniature fluid control, active cooling, structural design, thermal simulation, reliability validation, and mass production processes, building systematic capability that spans from R&D and manufacturing through sample and volume production delivery.
During project development, the division begins with an in-depth requirements analysis alongside the customer, covering the application scenario, heat source characteristics, structural space, power consumption targets, noise requirements, and reliability standards, in order to define the product development direction and key technical specifications.
During the solution design phase, the division can provide differentiated concept proposals based on customer needs, and uses CFD fluid dynamics simulation to conduct upfront thermal performance analysis and optimization, improving the feasibility and engineering readiness of each proposal.
During the prototype development phase, the division can rapidly produce functional prototype samples and conduct key performance testing in a laboratory environment, validating design assumptions, collecting core data, and providing a basis for further optimization.
During the design optimization phase, the division carries out multiple rounds of design iteration based on test feedback, while simultaneously conducting design-for-manufacturability review, cost optimization, and process evaluation. Once the final design is confirmed, a design freeze process is executed to protect product development quality and mass production consistency.
During the pilot production and reliability validation phase, the division uses production-standard processes for trial manufacturing and conducts reliability verification under real operating conditions, including accelerated aging and environmental stress screening, to confirm stable product performance, mature process execution, and reliable delivery.
During the mass production ramp-up phase, the division manages a structured capacity increase, executes a full-process quality control system, and provides technical support and rapid issue response throughout the production period to ensure smooth project progression and production continuity for customers.
New Logo Launch: Building a Unified and Professional Division Brand Identity
The new independent logo released by the Thermal Management Division uses "COOLTIST" as the core visual identifier, combined with the Chinese name "汉得利," forming a brand expression that carries the character of the division.
The logo uses blue and orange as its primary visual colors. Blue represents cooling, stability, technology, and reliability, reflecting the value of thermal management products in temperature control stability, system reliability, and technical professionalism. Orange represents thermal energy, efficiency, vitality, and innovation, echoing the division's attention to heat sources, heat flux, and energy conversion in its thermal management work.
The graphic elements incorporate visual references to fans, impellers, and circulating flow, reflecting the Thermal Management Division's professional focus on airflow, liquid circulation, active cooling, and system temperature control. The overall visual carries a strong industrial and technological character, symbolizing the division's mission to help customers address cooling challenges in complex application environments through efficient, precise, and reliable technical capability.
The adoption of the new logo will further unify the visual presentation of the Thermal Management Division across its website, product materials, marketing content, exhibition assets, customer proposals, technical communications, and external outreach, improving brand recognition and customer communication efficiency.
A New Identity, A New Beginning
Effective immediately, the new independent logo of BESTAR's Thermal Management Division will be applied across all division-related promotional activities, product presentations, customer communications, and market events as the unified visual identifier of the Thermal Management Division.
This logo launch is an important step for BESTAR in strengthening brand recognition for its thermal management business, advancing the professional development of the division, and improving market communication effectiveness.
Going forward, BESTAR's Thermal Management Division will continue to place customer needs at the center of everything it does, with technical innovation as its driving force. The division will keep improving its capabilities in product R&D, engineering design, manufacturing delivery, and customer service, providing customers with more efficient, intelligent, and reliable customized thermal management products and solutions.
A new identity, a new beginning. BESTAR's Thermal Management Division will move forward together with customers and partners under a more professional, clear, and unified brand identity, exploring the broader possibilities of thermal management technology.